$20 for a Theatrical Movie On-Demand? Americans Want to Pay More Like $6 | Hollywood Reporter

The on-demand price range that many would be willing to pay for a movie in theaters is $5 to $8, a Hollywood Reporter/Morning Consult poll finds. On March 16, the same day major exhibitors AMC and Cinemark indefinitely shuttered all U.S. locations, NBCUniversal took a step toward collapsing the theatrical>>>

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