Eyes on the Road
Volkswagen has come up with a pretty genius way to get people’s attention… and this time, they’re not trying to sell cars. They’re trying to save lives. Moviegoers in Hong Kong were treated to this bold, innovative and terrifying new PSA that is sure to leave a lasting impression…
The moviegoers settle in for what they believe is a coming attraction for a driver behind the wheel. Just then, everyone in the theater gets a text message and many look down to read it. What happens next chilled me to the bone.
We hope you do the right thing and SHARE this incredible PSA. We believe it will save lives!
Source Ad Agency Ogilvy Beijing and Volkswagen for http://adsoftheworld.com
Quote:
“Even before smart phones and the Internet, we had many ways to distract our selves. Now that’s compounded by a factor of trillions.” ~ Jon Kabat-Zinn