How Lego Keeps Dominating Your Christmas Shop | Inside Lego At Christmas | Spark

The notoriously secretive, family-owned superbrand LEGO opens its doors in the holiday special Inside LEGO at Christmas. The program goes behind-the-scenes at the LEGO factory to see how staff gear up for the festive period with supersized Christmas builds, multiple product launches, and robust marketing campaigns designed to ensure that>>>

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