AT&T Brought Lily Back! Here’s Why

Remember Lily from those AT&T commercials? Well, she’s back! We haven’t seen her in a few years but we certainly haven’t forgotten about her either. From 2013 to 2017 she starred in more than 40 commercials. Now that she’s back, she’s going to be taking the world by storm

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Things have changed since last time we saw her. This time around Lily isn’t in one of AT&T stores like in her previous spots. Rather, she’s working remotely these days helping customers out from home. Despite the change-up, she still brings her usual level of charm and charisma to her role. We can’t speak for you, but we think Lily does really well working from home under the ‘new normal’.

The idea to bring Lily back from the past actually came directly from Milana Vayntrub, the actress and activist behind the famed character. Vayntrub, who’s also a talented commercial and sketch writer, approached AT&T with the new concept. After being thoroughly impressed with her proposition they green-lit her project. They then linked up with ad firms, Critical Mass and BBDO LA, to lay out the logistics and work out the kinks for the spots.

The new ads started airing in May but we’re pretty sure that we haven’t seen the last of Lily. Milana Vayntrub is also high up on our list of celebs most likely to hit it big in the next couple of years.

AT&T Brought Lily Back! Here’s Why

Original Author: Produced by Facts Verse and published on 27/01/2021 Source